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direct marketing associations
Direct marketing associations:
- The Institute of Direct Marketing (DMA) at theidm.com is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide. The mission of the IDM is "to be the standard bearer of professional excellence, setting the benchmarks for individual competence and actively supporting the lifetime professional development of all those engaged in direct and digital marketing."
- The Direct Marketing Association of the United
Kingdom (DMA) at www.dma.org.uk is a UK direct marketing trade association
offering lobbying, events, research, and development. The site includes a membership
directory, with links to direct marketing websites. As well as providing information
on legislation and direct marketing codes of practice, the Direct Marketing
Association creates and commissions reports related to the direct marketing
sector. The searchable directoy of DM suppliers are all DMA member companies
and who abide by the Direct Marketing Code of Practice.
- www.mydm.co.uk is the Direct Marketing Association
consumer site launched in 2005, part of their campaign to address growing public
concern over 'junk mail' and 'telemarketing calls'. The site provides advice
on how consumers can control the marketing information they receive from companies
and brands they interact with regularly. There is also information on the preference
services administered by the DMA for consumers who want to reduce the direct
marketing approaches they receive via mail, telephone and fax.
- The American Direct Marketing Association
at http://www.the-dma.org/ is a site aimed at people doing direct, database,
and interactive marketing, and contains direct marketing news, direct marketing
research and details of direct marketing conferences.
- The Australian Direct Marketing Association.
Australia's principal body for information based marketing. Formed in 1966,
ADMA has evolved to become the nation's pre-eminent marketing association representing
over 500 member organisations. A national non-profit organisation based in Sydney,
ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria
and Western Australia.
Other direct marketing associations:
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