The Institute of Direct Marketing is Europe's leading professional development body for direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity*. The IDM has trained more than 60,000 marketing practitioners; 5,000 hold the coveted IDM Diploma.

Encouraging business performance through individual attainment
The IDM advocates lifelong learning. We have built a training and education portfolio designed to meet your needsat every stage of your marketing career, from college student to senior marketing manager:

professional membership services
vocational and academic qualifications
open and in-company training programmes
education resources for universities and colleges
career start and development services for students
The IDM difference
Unlike other bodies, IDM training and tuition is delivered by today's leading practitioners. Our team of experts is drawn from todays marketing community. Each is committed to sharing hard-earned, up-to-date skills and knowledge that will be of greatest relevance to your everyday practice.

Think of the IDM as your personal knowledge network. As a member, you have 24/7 access to this network. Membership will advance your career, improve your performance and give recognition for your experience and expertise.